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About the Bakery

How It All Got Started...

Picture of Emily. The last thing I ever thought I'd be is a bakery owner. When I went back to school at the University of California, Santa Cruz, I was newly divorced, with two boys and lots of energy!

Several times a week I took extra cookies from my homemade batch up to school and left them in a basket with this note: "25 cents; please don't rip them off or I won't be able to afford to buy more ingredients."

I did it for a year and nobody ever took the cookies or the money! Soon I included a local cafe among my deliveries. I had no intention of starting a bakery. I had no money, backers or business plan. I worked hard, listened to customers and asked lots of smart people for advice. People liked my products. Word got around and in October of 1982 I moved into the building where Emily's is today.

Even now, twenty years, later I'm often reminded of how much I have to learn. I like the challenge of providing jobs and helping myself and others earn a living in an honorable way. I so appreciate my good fortune in being part of a community that appreciates neighborhood businesses. My customers are the best. The food part is secondary to me. I'm not a great cook or baker, but I am surrounded by many who are!!

I enjoy solving prolems, listening to people and figuring out how to provide employees, customers with what we want and need. Some days I love my job. Some days the problems seem overwhelming. I've noticed the only thing that changes is my attitude.

 

Emily's Signature.

 

 

   

Emily's Good Things to Eat
1129 Mission St. Santa Cruz, CA 95060
(831) 429-YUMM
(800) 461-2976
FAX (831) 429-6328

 

 

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